Vega School partners with Brand South Africa

Brand SA CEO Miller Matola.

Brand South Africa in partnership with the Marketing Association of South Africa (MASA), Institute of Marketing Management (IMM) and Vega School, launched a South African first in nation brand studies – a Master Class on Nation Brand on 30 September.

”The Master Class is aimed at developing a more formal framework to train and equip marketers and communicators, from the public as well as the private sector with the necessary skills to profile the unique features of the South Africa Nation Brand,” says Brand South Africa CEO, Miller Matola.

”Brand South Africa is in the process of lobbying the Media, Information and Communication Technologies Sector Education and Training

Authority (MICT Seta) to have the module enlisted with targeted Institutions of Higher learning and for the accreditation of this newly developed module,” explains Matola.

Modules include: Marketing Principles and Nation Brand, Introduction to Nation Brand, Country Positioning and National Identity, Image, Reputation and Competitiveness , Nation Brand Performance Measures.

A pilot programme in the Nation Brand Master Class was rolled out to 50 Vega and select IMM final year students.

Wendy Tlou, chief marketing officer of Brand South Africa added , ”It is important to educate and guide key stakeholders in the nuances

of communicating a nation brand on multiple platforms. The Master Class on positioning the Nation Brand will demonstrate that all South

Africans have a role to play, and are equally part of building our nation brand…”

Details: Sandisiwe Gugushe, Public Relations International: Brand South Africa, www.brandsouthafrica.com or 011 712 5007.

  AUTHOR
Ashtyn Mckenzie

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