Look like a Protea

Craig Bowen, country manager of New Balance South Africa.

 

New Balance, in conjunction with Cricket South Africa, will be putting Proteas supporters at the forefront of the 2017/18 Proteas One Day International (ODI) shirt launch.

The official technical supplier to the Proteas will be giving fans the chance to be the first to receive and experience the new kit through an exciting competition recognising and rewarding ultimate Proteas supporters.

Craig Bowen, country manager of New Balance South Africa said they were immensely excited to release the new Proteas ODI jersey ahead of a big international season.

“In so doing we want to recognise the off-field heroes who enable the Proteas to be our on-field heroes – the fans. As such, we will be rewarding Proteas supporters who give their all to cheer on the number one ODI team in the world,” said Bowen.

The company hopes that the new kit will spur fans on ahead of the upcoming ICC Champions trophy and encourage them to give 100 per cent to the team. The company will also be acknowledging 11 passionate Proteas enthusiasts, said Bowen.

He added that fans would be given the chance to prove why they were worthy of receiving the shirt before anyone else by uploading a note, letter, video or photo onto the website.

“South Africa has some of the most loyal and passionate fans in the world and this once-in-a-lifetime opportunity is the Proteas’ token of thanks for the support and praise,” said Proteas ODI captain AB de Villiers.

“We play for the fans and we want to make them proud. We hope to see everyone at the stadiums in their green and gold supporting the Proteas in what is set to be a challenging but exciting season.”

Proteas women’s captain Dane van Niekerk said players loved getting a new kit and seeing the fans looking just like them in their replicas.

Details: beproteas.co.za

  AUTHOR
Thabo Jobo

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